_ Seara _ Zap do Chef

A new way to interact with fans during the most watched food reality show in Brazil, Mestre do Sabor: WhatsApp. A personalized BOT trained to interact with fans in a very fun way, at any time. 

Digital Campaign

WhatsApp Interactions - GIFs

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WhatsApp Interactions - Memes

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WhatsApp Interactions - Stickers

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Creative Team
Agency: SunsetDDB
CD: Tiago Urdan
CW: Gabriel Bona
ADs: Lilian Rampazzo, Maria Laura Vidigal

‹ A Different Way
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