_ Smirnoff _ Everlasting Summer

The ultimate prize: summer extended by a whole month. One lucky group of friends enjoyed a road trip in a pimped motorhome with a private driver, bartender, and VIP access to every club on the way.

Activation

Creative Team
Agency: Wunderman
CDs: Paulo Sanna, Rodrigo Jatene, Adriano Abdalla
CWs: Tiago Urdan, Rafael Palermo
ADs: Ricardo Andrés, Rafael AKA Liminha
Illustration: Mulheres Barbadas

Numbers
350% increase on Facebook's fan page within a month
30MM impacts
200k people daily 
reach

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