A Casa do Torcedor Roxo – Tiago Urdan • Creative Director + Brand Strategist

_ HBO Max _ A Casa do Torcedor Roxo

Master concept for the UEFA Champions League on HBO Max.

TVC

Note: Master concept is very local. In Brazil a super fan is refered as a "purple fan", thus the concept "the house of the purple fan", in a reference to our main color.

Key Visuals

UCL_KA_BR_FINAL_B

UCL_KA_BR_FINAL_A

Tagline reads: The house of the purple fan of the UEFA Champions League. Watch all matches live.
Note: In Brazil, super fans are known as "purple fans".

Creative Team (Concept)
Agency: HBO Max Creative Services
CDs: Tiago Urdan, Diana Michie
CWs/ADs: Bruno Lanzo, Mario Mendes, Sttenio Costa

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Recognition is a must. If I've missed a credit in any project, please let me know.