_ Uber _ UberTRIO
Mobility just got a glittery new upgrade: a ride along with the Pride Parade "Electric Trio".
Brand Experience/Social Activation
During the Pride Parade in São Paulo, Brazil, we offered a fun, new way to ride with Uber: on top of the actual "Electric Trio", along with the main attractions on the most VIP experience possible.
MC invites the crowd to request UberTRIO.
English subtitles coming soon.
Our ambassator invites riders to join the Pride Parade and respect diversity.
English subtitles coming soon.
Creative Team
Agency: Uber Creative
CD: Tiago Urdan
CW: Tiago Urdan
AD: Paulo Takiuti
Numbers
748k Impressions
4136 simultaneous requests
$ 2MM in Earned Media
More Projects
Backwards LawUber
A Different WayUber
Zap do ChefSeara
A Casa do Torcedor RoxoHBO Max
UberTrioUber
Unexplore Our PlanetUnquiet
Seriously FunCuraprox
The TruevenirRed Bull
Time is on Our SideEmbraer
Speak to NavigateSamsung
Russian DollClub Med
Sweaty JerseySchin Water
HarmonizagramBaden Baden
Mad PetsSulAmérica
Pajero DakarMitsubishi
Everlasting SummerSmirnoff
Mother on WheelsRenault
I appreciate your visit. Feedback and connections are always welcome.
Recognition is a must. If I've missed a credit in any project, please let me know.