_ Take your time to get to know me. Or don't.

I’ve been a creative since I was a child. Turning towels into capes, sticks into swords, and walls into art galleries (driving my parents nuts). Lucky for them I found my way into the creative industry. 20+ years in and I’m still having the time of my life.

My professional experience has been pretty much like Bruce Lee’s “be water” speech: flowing from art direction to copywriting, from ATL to digital to integrated, from ad agencies to marketing. Change has been a constant in my career.

Of course, there’s also been some crashing. Well, fail fast, learn faster. Gratefully I’ve been learning a lot - A LOT - from talented, inspiring people. They say fortune truly helps those who are of good judgment. And good judgment is never too much.

Currently open to freelance or a full-time challenge aligned with my purpose.

Former → HBO Max  Uber • Africa  iris Worldwide Razorfish  Wunderman  MRM/McCann Leo Burnett

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_ Awards & Recognition

_CANNES LIONS
Silver _ Media/CSR _ Uber _ Distracted Goalkeeper
Silver _ Brand Experience & Activation _ Uber _ Distracted Goalkeeper
Bronze _ Media/Use of Events _ Uber _ Distracted Goalkeeper
Bronze _ PR/Social Community Building _ Uber _ Distracted Goalkeeper
Bronze _ Outdoor/Live & Events _ Uber _ Distracted Goalkeeper
Bronze _ Entertainment/Sports for Good _ Uber _ Distracted Goalkeeper
Bronze _ Direct _ Uber _ Distracted Goalkeeper
Shortlist _ Brand Experience & Activation _ Uber _ Distracted Goalkeeper
Shortlist _ Brand Experience & Activation _ Uber _ Distracted Goalkeeper
Shortlist _ Direct/Use of Ambient Media _ Uber _ Distracted Goalkeeper
Shortlist _ Media/Branded Content _ Uber _ Distracted Goalkeeper
Shortlist _ Direct _ Uber _ Distracted Goalkeeper
Shortlist _ PR _ Uber _ Distracted Goalkeeper
Shortlist _ PR _ Uber _ Distracted Goalkeeper
Shortlist _ Direct _ SulAmérica _ Mad Pets _ MRM/McCann
Shortlist _ Direct _ Club Med _ Russian Doll _ MRM/McCann

_THE ONE SHOW
Silver _ Branded Entertainment _ Uber _ Distracted Goalkeeper
Merit _ Direct _ Uber _ Distracted Goalkeeper
Merit _ PR _ Uber _ Distracted Goalkeeper
Merit _ Experiential & Immersive _ Uber _ Distracted Goalkeeper
Merit _ Social Media _ Uber _ Distracted Goalkeeper

_CRESTA AWARDS
GP
_ Ambient & Experiential/Corporate Image _ Uber _ Distracted Goalkeeper
Gold _ Ambient & Experiential/Public & Social _ Uber _ Distracted Goalkeeper
Bronze _ Direct/Consumer Service _ Uber _ Distracted Goalkeeper

_D&AD
Finalist _ PR/Use of Events and Stunts _ Uber _ Distracted Goalkeeper

_CLIO AWARDS
Silver _ Brand Entertainment _ Uber _ Distracted Goalkeeper
Bronze _ Experiential/Events _ Uber _ Distracted Goalkeeper

_NEW YORK FESTIVALS
Gold _ Sports _ Uber _ Distracted Goalkeeper
Silver _ Activation & Engagement _ Uber _ Distracted Goalkeeper
Silver _ Collaborations & Partnerships _ Uber _ Distracted Goalkeeper
Bronze _ PR _ Uber _ Distracted Goalkeeper

_WAVE FESTIVAL
GP _ Outdoor _ Uber _ Distracted Goalkeeper
GP _ Branded Content & Entertainment _ Uber _ Distracted Goalkeeper
Gold _ PR _ Uber _ Distracted Goalkeeper
Gold _ Brand Experience & Activation _ Uber _ Distracted Goalkeeper
Gold _ Direct _ SulAmérica _ Mad Pets _ MRM/McCann
Silver _ Direct _ Club Med _ Russian Doll _ MRM/McCann
Bronze _ Interactive _ Spoleto _ Spaguetoscope _ MRM/McCann

_EL OJO DE IBEROAMERICA
Gold _ Media/CSR _ Uber _ Distracted Goalkeeper
Gold _ Media/Events _ Uber _ Distracted Goalkeeper
Gold _ Outdoor _ Uber _ Distracted Goalkeeper
Silver _ Direct/Events _ Uber _ Distracted Goalkeeper
Silver _ Brand Experience & Activation _ Uber _ Distracted Goalkeeper
Silver _ PR/Events & Sponsorships _ Uber _ Distracted Goalkeeper
Silver _ Sports _ Uber _ Distracted Goalkeeper
Silver _ Interactive _ Gillette _ Mouse _ Leo Burnett
2nd Best Local Idea _ Uber _ Distracted Goalkeeper

_CLUBE DE CRIAÇÃO BRASIL
Silver _ PR - Uber - Distracted Goalkeeper
Bronze _ Direct _ Club Med _ Russian Doll
In Book _ Direct _ Uber - Distracted Goalkeeper
In Book _ Interactive _ Spoleto _ Spaguetoscope _ MRM/McCann

_WEBBY AWARDS
Winner _ People’s Voice _ Samsung _ Razorfish
Nominee _ Media & PR _ Samsung _ Razorfish
Honoree _ Media & PR _ Samsung _ Razorfish

_NEW YORK FESTIVALS _ Grand Jury Member

_CREATIVE MENTOR _ Escola São Paulo

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_ Fun facts

1_ I've grown dreadlocks;
2_ I've bussed tables for average Joes and fixed drinks for the Red Hot Chili Pepper Anthony Kiedis;
3_ I've learned Spanish while playing soccer at Central Park without even noticing;
4I've jumped from the highest bungee platform in the world (in South Africa). And I'm afraid of heights;
5_ I cook the best Brazilian rice (it's just white rice, but it sounds exotic and yummy);
6_ I’ve lived in Manhattan and Queens/NYC, but also in Brooklyn, a neighborhood in São Paulo/Brazil;
7_ I've disassembled a bike to clean it up but I was never able to put it back together again;
8_ I've watched a movie from the theater's projection room.
9_ After drawing a perfect caricature of one teacher every other teacher asked for one. But I can't draw!

Thank you for taking your time :)